Trial Access to Euromonitor's Passport Database Available Now Through December 12

From now through December 12, the Cheng Library is offering trial access to Euromonitor International's Passport database.

Euromonitor's Passport is a global market research database providing statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide.  Passport connects market research to a company's goals and annual planning, analyzing market context, competitor insight and future trends impacting businesses globally. The database offers detailed analyses of consumer and industrial markets around the world across 781 cities, 210 countries, and 27 industries with historic data from 1997 and forecasts through 2020.

Passport's main features include:

• Industry Data - Multi-country relational database of market and category sizes, market shares, distribution patterns, sales forecasts and other measurements relevant to each sector.
• Country Reports - In-depth analysis reports on both developed and emerging national markets. Each report provides qualitative commentary on sales trends, new product and marketing developments, consumer preferences, national company and brand competition and market strategies, and the views and assumptions underlying national sales forecasts.
• Global Reports - These assess the key issues affecting international market performance, with a focus on important developments by product sector and big picture competition strategy.
• Company Profiles - Analytical profiles of the top international players in an industry, compiled in a standardized format for cross analysis.
• Comment - Articles and presentations on key themes and discussion topics around the dynamics of the category.

Passport can be used for doing very specific analyses or for looking at big picture economic or social changes. Typical applications are annual and multi-year company plans, target-setting, market entry thinking; price/position/channel strategies, ad claims, new product development; customer profiling, segmentation, defining key demographics; competitor intelligence, benchmarking against peers, anticipating threats; route to market strategy, new business development, account handling; procurement, logistics, and value chain strategy.

We invite you to try Euromonitor's Passport and see what it can offer you. Please contact Cara Berg (bergc@wpunj.edu or 973-720-3189), or Richard Kearney (kearneyr@wpunj.edu or 973-720-2165), Library Liaisons to the Cotsakos College of Business, if you have questions or comments about Euromonitor's Passport.